The Future of You
Hello, welcome to the Future of You podcast.
Here we’re going to investigate and analyse all the ways emerging technologies are going to affect our identity. We used to argue about whether personal identity was in the mind or in the body; but now that psychology of the self and the biology of self has been joined by a third dimension - the technology of the self.
In a digital, data-driven world, Facebook gets a say in verifying who we are, medical science can alter our genetic make-up, and AI will help us create our digital twin - just how many identities do we need in the multiverse? How is 21st Century technology changing who we are?
I set out to research exactly that, when I wrote my book The Future of You. That turned out to be only the start of my journey into our changing identity in a digital world. And I thought rather than continue to research this on my own, I could invite you along too.
I’m Tracey Follows, I’m a futurist and founder of Futuremade, the futures consultancy, and I’ve helped brands and businesses like Virgin, Google, Diageo and Farfetch spot trends, develop strategic foresight and fully prepare for what comes next.
I believe identity is the defining issue of our generation. So every fortnight I’ll be releasing new episodes, featuring panels of experts as we delve into topics such as how we use media to express our selves, the emergence of the extreme self, transhumanism and the augmented self; anonymity, genetics, biometrics, mind clones, and the digital afterlife - these are just some of the innovations, and controversies, we’ll cover.
Join the community, buy the book at thefutureofyou.co.uk or connect with me on X at @traceyfutures. Please come with me on this journey to explore identity in the digital world, as we investigate the future of me, and the future of you.
The Future of You
The Discussion: Generative AI - from Consumer Rights to Human Rights #19
In this episode of The Discussion I’m joined by Josh Muncke - Commercial Director, Retail & Consumer at Faculty and Sam Gregory - Executive Director at Human Rights Organisation, WITNESS.
We cover generative AI models, what they are and how they're changing the customer experience. Testing and iterating as a process, and how the field of prompt engineering is going to evolve. Also shallow fakes versus deep fakes, the novel ability to create new media content from existing data, the need for safeguards and transparency. And of course, what's next for GPT, and the next generation of models.
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK and US
